* Seller: Service-oriented, asking the customer questions and helping him understand the flood of information available online.
* Salespeople are ambiverts = middle ground between introvert and extrovert
* Honesty and service (Questions and help customers) are the new tenets of sales => ABC of selling: Attunement, Buoyancy, Clarity
- Attunement: see things from other people's perspectives and act accordingly
- Buoyancy: overcome rejection before, during and after it happens: stay afload in a sea of rejection and keep selling day after day, without losing faith => Interrogative self-talk helps you prepare for and deal with problems. & Stay POSITIVE
- Clarity: Move others by helping them see their problems and solutions more clearly => Ask questions to customers for comparison with limited options => help them to solve their problems.
* Modern pitches need to be short and engaging (Rhymying pitches)
* Techniques from improvisational theatre (listening fro offers; make your partner look good; yes, and & yes, but
* Make your efforts personal and purposeful
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