Thứ Hai, 22 tháng 5, 2023

TO SELL IS HUMAN-Daniel H.Pink

 * Seller: Service-oriented, asking the customer questions and helping him understand the flood of information available online.

* Salespeople are ambiverts = middle ground between introvert and extrovert

* Honesty and service (Questions and help customers) are the new tenets of sales => ABC of selling: Attunement, Buoyancy, Clarity

- Attunement: see things from other people's perspectives and act accordingly

- Buoyancy: overcome rejection before, during and after it happens: stay afload in a sea of rejection and  keep selling day after day, without losing faith => Interrogative self-talk helps you prepare for and deal with problems. & Stay POSITIVE

- Clarity: Move others by helping them see their problems and solutions more clearly => Ask questions to customers for comparison with limited options => help them to solve their problems.

* Modern pitches need to be short and engaging (Rhymying pitches)

* Techniques from improvisational theatre (listening fro offers; make your partner look good; yes, and & yes, but

* Make your efforts personal and purposeful




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