Make journey mapping your secret to outstanding customer service
1. Build your journey map in five simple steps
- What the customer is doing
- What the customer is thinking
- What the customer is feeling
- What are the customer touchpoints
- What are the opportunities
=> Ideally, this will take place as a workshop involving stakeholders from across the organization to foster shared ownership and quick resolution of any issues that arise.
=> share it with a few customers who match the target persona
=> Share this enhanced journey map with cross-company stakeholders.
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